ULRIKA BOGÖ- Wedding season star

   After receiving widespread recognition in the European press (You And Your Wedding, Conde Nast’s Brides, Wedding Day, OK Magazine) Ulrika Bogö has moved to the United States to pursue her career as a designer of premium quality Wedding and Bridesmaid dresses.


  A uniquely Scandinavian approach to design, coupled with an eclectic education in France and Italy, have lent Ulrika Bogö dresses an immediately recognizable aesthetic. The chic simplicity of her design is the perfect antidote to the clichéd bows and ribbons associated with run-of-the-mill Wedding and Occasion wear.



  Ulrika’s move to Los Angeles in 2008 immediately attracted the attention of the Hollywood glitterati; her dresses winning praise from Rosario Dawson and Rhona Mitra within her first year of production. In 2009, she moved to New York with her husband, rock musician Ed Vallance, and began work on a new collection. This 2010 Winter collection will focus on a range of Wedding and Bridesmaid dresses in organic hemp and silk fabrics.” Ulrika will be opening her new line in a Brooklyn, NY boutique in Winter 2010.

For more information go to: http://www.ulrikabogo.com/

Summer dress 101!

An entire outfit in a single item, these summer dresses make you feel instantly gorgeous.

1) Rumpled cotton and macrame detail lend this a beachy ease; the saturated blue makes it pop.

2) This pared-down option has a sexy, slightly '80s appeal—the draped pockets are a fun surprise.

3) Throw-it-on, lightweight knit becomes gamine-elegant, thanks to dainty stripes and soft ruffles.

4) Instant mood lifter: a crisp '50s shape done in oversize gingham and clinched with a big, bright belt.

5) Gauzy material, delicate sequins, a construction that floats on the body: It's the airiest, most desert-appropriate evening dress ever.

6) An embellished ethnic tunic combined with a flouncy floral, this is equal parts exotic and girly.

7) A cute, cocktail-perfect number, made seductive—and sophisticated—by a short hemline and an interesting mix of colors.

8) Cascading ruffles and an abstract print are modern tweaks on always-pretty, feminine chiffon.